Ready to fix what’s quietly costing you revenue?
I identify and fix critical touchpoints in your funnel to drive more revenue and growth.
A few of the many brands I’ve worked for…
When I fix those critical moments, you unlock growth across the entire funnel.
96%
Increase in lead submissions by fixing high-friction moments in the Private Wealth digital experience for a major bank.
18%
Increase in organic traffic after aligning copy and design to how users search, decide, and convert for a fintech company.
$382,000
Generated in just one fundraising cycle using an 8-email lifecycle campaign around key decision and hesitation points.
Funnels don’t fail everywhere
They fail at specific, high-value moments.
These are the moments I diagnose and fix to remove friction,
unlock decisions, and recover lost revenue.
Acquisition
LLM visibility & content discoverability
Social content + demand-gen assets
Website & top-of-funnel copy SEO / intent-driven content
Lead magnets & value assets
Conversion
Lifecycle email systems
Onboarding sequences & activation messaging
Upgrade, renewal & reactivation campaigns
Usage-based triggers & behavioral messaging
Churn-prevention & customer education content
Retention/Monetization
UX content + in-product messaging
Pricing pages & decision-making content
Conversion-focused landing pages
Signup flows & activation journeys
Checkout & trial-to-paid flows
Sales emails + nurture sequences
Helpful Articles & Resources
Your Pricing Page is The Moment of Truth
The 7±2 Rule in Action: Simplicity Sells on Pricing Page
Why You Should Design Your Pages for Skeptics
Onboarding as a Long-Term Revenue Lever
Connecting the Funnel with Pricing Clarity Across All Journey Touchpoints
Turning Freemium Users into Upgrades Through Better Onboarding
Testimonials
What clients & experts say about my work…
"It’s not the kind of thing you can typically ask a non-expert to do. Adnan is that expert...
Adnan has shown that he really gets email strategy...to be able to look at a problem that is happening with your leads, your subscribers, trial users, and start to develop ways to plan emails so that you can solve those problems...you should hire him."
Joanna Wiebe, Founder @ Copyhackers
Joanna Wiebe, Founder @ Copyhackers
"...I can strongly recommend him for your email strategy work...
Adnan has a great ability and capability of putting together all the sequences in a way that not only does the work of getting people to open and click and take action, but these sequences actually also do very well in converting people into committed buyers and engaged leads…"
Samuel Woods, Founder & CEO @ Stimulead & Bionic Marketing
Samuel Woods, Founder & CEO @ Stimulead & Bionic Marketing
"Adnan understands modern B2B SaaS writing and can take complex projects from concept to completion.
He's also extremely easy to work with. I highly recommend him for any startup, mid-size, or larger tech company looking for a go-to copywriter for their marketing collateral."
"Adnan understands modern B2B SaaS writing and can take complex projects from concept to completion.
He's also extremely easy to work with. I highly recommend him for any startup, mid-size, or larger tech company looking for a go-to copywriter for their marketing collateral."
Andrew Govender, Co-founder @ Everbrave
"...He's a true foundational piece of any copywriting team."
Michael Duquet, Director @ Visier Inc.
"He melded in seamlessly with the UX design team..."
"Adnan jumped in and filled a copywriting role on a high-pressure, high-stakes engagement. He melded in seamlessly with the UX design team, getting quickly up to speed on a complex subject matter and delivering value almost immediately on a project that was very much in-flight when he joined and one with an aggressive timeline that he helped maintain..."
Lindsay Barron, Director @ Slalom Consulting
"Working with Adnan was exactly what we needed...
Before partnering with him, we didn't have any email marketing in place and our website copy wasn't converting leads effectively.
Adnan came in, strategized, and built out all our email campaigns and sequences from scratch. He also completely revamped our website content from scratch to transform the way we communicate our value to clients. We’re very happy with the results and the clarity his approach brought to our messaging."
Nazim Zafor, Founder & Owner @ V-Tac Payroll Software