Case studies
Content design work for banks and enterprise brands
Selected projects from CIBC, BMO and Amazon. Each one started with the same question: what does the person on the other side of the screen need to hear to take the next step?
BMO Private Wealth
A content-first redesign that nearly doubled leads
Rewrote 44 pages to speak to high-net-worth clients instead of about the bank. Lead submissions rose 96% and organic traffic 18%.
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CIBC
Investor Relations, rebuilt around investor tasks
Restructured a static information page into a hub where results, presentations and contacts are a glance away.
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BMO
A GIC purchase flow people can finish
Broke one overloaded screen into five clear steps, with plain-language guidance at each decision.
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Amazon · Slalom Consulting
A relocation portal built to cut support queries
Led content strategy, copy and chatbot design for the portal Amazon employees use to plan a move.
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